AI PPC automation for Amazon sellers

Stop paying Amazon for clicks that never buy.

Kovru finds your wasted ad spend and fixes it every week: smarter bids, new negatives and exact campaigns from your winning search terms. You approve every change.

Request early accessSee how it works

PPC spend · last 30 days

$12,480

Wasted ad spend found

$0

Search terms, no orders$1,320
High ACOS terms$820

Changes ready to approve

156

bids · negatives · new exact

Demo account. Example numbers.

The problem

Most Amazon ad accounts leak money in the same three places.

Search terms that never convert

Clicks on terms that bring zero orders, week after week.

Bids that drift

Bids set months ago that no longer match what a click is worth.

Winners left in broad

Search terms that sell but never get their own exact campaign.

What Kovru does each week

Your weekly PPC work, done in minutes.

  1. 1

    Connect

    Connect your Amazon Ads and Seller Central accounts through Amazon's official authorization. No passwords, no files.

  2. 2

    Decide

    Agency rules pick the bid changes, negatives and new exact campaigns.

  3. 3

    Approve

    You review each change and the rule behind it.

  4. 4

    Apply

    Approved changes go straight to your Amazon account, and every change is logged.

Live audit

See exactly where your money goes.

A health score, wasted spend by ad type, and a short list of what to fix this week.

kovru · Account audit

Demo Brand · Account audit

Last 30 days · demo dates

Download upload file · 156
58

Account health

Needs work

  • · CVR 4.8% is under 7%
  • · ACOS 41% vs 30% target
  • · 46% of spend got no order

PPC spend

$12,430

PPC sales

$30,280

ACOS

41.0%

ROAS

2.44

CTR

0.62%

CVR

4.8%

CPC

$0.87

Clicks

14,290

Wasted ad spend

$1,742

Demo account. Example numbers.

Why Kovru

Amazon gives your AI the keys. Kovru gives it the playbook.

It decides

Tested rules, not guesses.

It explains

Every change shows its rule.

It protects

Guardrails cap how far a bid moves in one run.

It scales

Built for agencies with many accounts.

Products

One brain for your Amazon PPC and account health.

Live now

PPC Optimizer

Weekly bids, negatives and new exact campaigns for Sponsored Products, Brands and Display.

  • · Bid changes with guardrails
  • · Negatives from wasted search terms
  • · New exact campaigns from winners
  • · An audit with what to fix this week
Coming soon

Kovru MCP

Connect Claude and other AI assistants to your Amazon account through Amazon's official APIs.

  • · PPC automation: bids, negatives, campaigns
  • · Listing health: suppressions and errors
  • · Inventory and stranded stock alerts
  • · Profit and fee reports

Privacy and safety

Your data stays yours.

Kovru reads only the data the service needs, and only from accounts you connect.
Kovru only uses Amazon's official APIs and never asks for your Seller Central password.
No buyer personal data is requested or stored.
You can disconnect Kovru at any time.

Read the Privacy Policy and how we keep data safe on the Security page.

Questions

Is Kovru safe for my account?
Yes. Every change is previewed, capped and approved by you before it reaches Amazon.
Do I need to upload files?
No. Kovru connects to your account through Amazon's official APIs. During early access you can also start from your Amazon Ads files.
Which marketplaces?
US and Europe.
What does it cost?
Early access pricing is shared on request.

Kovru is invite-only for now.

Tell us about your brand and we'll reach out when a spot opens.

Request early access